Our Story and Mission
At Tiny Wheels, we’re more than just a fun attraction — we’re a family on a mission to bring joyful, outdoor play back into the lives of young children across the UK.
Our journey began on a family trip to Lithuania, where we watched our little boy’s face light up as he took the wheel of a tiny battery-powered lorry in a local park. That simple moment — filled with laughter, wonder, and pure joy — planted the seed for what would become Tiny Wheels. We knew we had to bring that same experience to families back home.
We're passionate about creating playful, imaginative, and eco-conscious adventures that get kids moving, learning, and exploring the world around them — away from screens and into nature. Whether it’s building confidence, learning coordination, or just sharing giggles on four little wheels, our rides offer more than fun — they spark curiosity, courage, and connection.
Tiny Wheels is here to help children feel like the heroes of their own adventure — one ride, one smile, and one battery-powered journey at a time.
Viktorija Martin
Founder & Managing Director
Hi, I’m Viki — the heart behind Tiny Wheels! I grew up in Lithuania, surrounded by nature, long summers outdoors, and the kind of childhood where imagination did all the driving.
In 2010, I moved to the UK and have loved calling it home ever since. As a mum, I’ve always believed in the power of outdoor play and wanted to create something that would bring families together, spark curiosity, and give kids a chance to be active, confident, and free.
I’m so proud to be creating memories for other families, and I can’t wait to welcome you to our tiny (but mighty!) world of four-wheeled fun.
John Martin
Founder & Chief Operating Officer
Hi, I’m John — proud husband, dad, and co-founder of Tiny Wheels! I work as an Emergency Medical Technician with the local NHS Ambulance Service, where I’ve spent the past four years helping people in all sorts of situations. I’ve always had a hands-on, technical approach to life, and I bring that same practical mindset to our family business.
At Tiny Wheels, I look after the vehicles — making sure they’re safe, well-maintained, and ready for action. It’s incredibly rewarding to know these little cars can bring so much joy to children, especially when they need it most.
When I’m not on call or under the bonnet, you’ll usually find me behind a camera or tinkering with a new DIY project.
William & Eleanor
Product Testing Team
No Tiny Wheels adventure gets the green light without the approval of our two biggest little experts — our son and daughter! Whether it’s testing new cars, helping us plan tracks, or simply showing us what fun looks like, they’re at the heart of everything we do.
Tiny Wheels Ltd is a company registered in England & Wales
Company No: 16446364
Registered Address: 95 Salisbury Drive, Swadlincote, DE11 7LE
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